Italian Dry Cleaning
/ Description
Dry cleaning / laundry network
/ Goals
- Audit of existing campaigns;
- Make an audit of the site quality from a marketing point of view;
- Increase website conversion;
- Find new customer acquisition channels;
- Increase new clients’ requests.
/ Solutions
Search Network
Before:
- High CPC;
- Low CTR for many keywords;
- Low clicks.
After:
- Average CPC fell;
- Average CTR increased;
- Total traffic increased;
- Traffic quality has improved.
SEO
Successful migration from the old domain to the new one
After:
All positions have successfully returned to their places.
Video advertising
Before:
After:
- View rate has grown;
- The number of impressions increased;
- Audience quality has improved.
