VALEO Diagnostics
/ Description
Medical Center
/ Goals
- Audit existing Google Ads campaigns
- Increase the number of signed declarations within of the state program for the reform of medicine using the Internet
- Increase the number of consultations to specialists
- Increase the number of appointments for ultrasonography
/ Decision
Search Network
Before:
After:
/ Results
- Average bounce rate dropped by 10%
- Set up Call Tracking and the ability to track call statistics
- Average CTR 14%
- Average cost per click $0,08
- Average lead price $1,78
- We launched complex areas of consultations of narrow specialists
Search Engine Optimization
- Increase of 40% of applications for ultrasonography in a month
- One of the first medical centres in the region that launched online consultations during quarantine in 2020
- Maintaining all the achieved indicators during the cooperation
- 2nd place in the region in terms of the number of declarations signed with a primary care physician after a year of cooperation (as of 01.11.2019) – according to open data from the NHSU
